Language of all sessions: English
Session 1
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Date: October 9 (Monday)
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Time: 15:00 (Kyiv time)
| Time |
Topic |
| 15:00 - 15:10 |
Welcoming remarks- Sergii Pashchukov, project manager, head of education and support of SME, State Institution “Entrepreneurship and Export Promotion Office” (EEPO, Ukraine)
- Linda Ryden, Ljiljana Rsumovic, Trade policy advisers in Open Trade Gate Sweden
|
| 15:10 - 15:20 |
Ukraine-Sweden trade relations- Olga Gvozdyova, advisor to the Entrepreneurship and Export Promotion Office, Senior analyst on entrepreneurship and export, EU4Business: SME Policies and Institutions Support (SMEPIS) project
|
| 15:20 - 15:50 |
- Overview of Swedish market (population, demographics, financial situation)
- Most important market trends (highlight on sustainability)
- Main customers within food sector (retail/foodservice)
- Sofia Lindgren, Business Growth Officer at Food Collective
|
| 15:50 - 16:20 |
Questions and answers- Sofia Lindgren, Business Growth Officer at Food Collective
|
Session 2
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Date: October 12 (Thursday)
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Time: 15:00 (Kyiv time)
| Time |
Topic |
| 15:00 - 15:10 |
Entrepreneurship and Export Promotion Office support on foreign markets requirements - Olga Gvozdyova, advisor to the Entrepreneurship and Export Promotion Office, Senior analyst on entrepreneurship and export, EU4Business: SME Policies and Institutions Support (SMEPIS) project
|
| 15:10 - 15:40 |
- Overview of regulatory requirements with focus on relevant categories
- The launch process – from idea to product on shelf, timelines/launch windows
- Sofia Lindgren, Business Growth Officer at Food Collective
|
| 15:40 - 16:10 |
Questions and answers- Sofia Lindgren, Business Growth Officer at Food Collective
|
Session 3
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Date: October 16 (Monday)
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Time: 15:00 (Kyiv time)
| Time |
Topic |
| 15:00 - 15:30 |
- Deep dive into relevant categories
- The competitive landscape (market share/offering/pricing), segment development and opportunity areas
- Sofia Lindgren, Business Growth Officer at Food Collective
|
| 15:30 - 16:00 |
Questions and answers- Sofia Lindgren, Business Growth Officer at Food Collective
|
Session 4
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Date: October 19 (Thursday)
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Time: 15:00 (Kyiv time)
| Time |
Topic |
| 15:00 - 15:30 |
- Market entry planning
- How to present your company offering/USPs to attract the buyers
- Sofia Lindgren, Business Growth Officer at Food Collective
|
| 15:30 - 16:00 |
Questions and answers- Sofia Lindgren, Business Growth Officer at Food Collective
|
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