My business idea was born

while I was still studying at the Academy, when I started working as an architect and designer. I created the FAINA collection in 2014 as a reflection on the Revolution of Dignity and the beginning of the war. The brand's mission is to popularize Ukrainian culture, traditions, and narratives through the language of design. Thanks to different directions (architecture, design, cultural projects), we managed to build different interactions to promote the key idea.

Useful skill/habit that helps in work

Immersion and studying each issue from different angles to fully understand the situation.

Three main pillars of my business philosophy

• Environmental friendliness — in approaches, in materials.
• Investing in the future.
• Cultural projects are an integral part.

Business crisis and how to overcome it

Everything is decided by the staff, and therefore it is very important to find like-minded people.

The best advertising

is when customers are loyal and have been coming to you for years.

Money loves

Big goals.

My business in 5 years

The company cooperates with the most influential international brands, has a presence in museums around the world.

I find inspiration/filling in

Ukrainian traditions and culture

The novelty of my business

Almost everything is not based on news or technology, but on changing the world-view. Investing in and shaping the heritage.

A question I would like to hear to maximize the disclosure of my business

I am often asked about various things, but the question “What will we leave behind?” resonates the most.

My advice to entrepreneurs is

to keep going and believe in yourself.

The new column “Rules/Success/Business” by the Entrepreneurship and Export Promotion Office expert Valentyna Liashenko will share with you a lot of breathtaking business ideas, advice, and insights from both Ukrainian and worldwide business owners.