My business idea

started about 20 years ago, when we began to furnish and decorate commercial spaces. Visiting various international exhibitions, I noticed a growing trend of using artificial felt (PET felt) to reduce noise levels in large offices and public areas. I was impressed by this material's functionality. It is made using recycled plastic, which helps to preserve the planet's ecology, and has a wide range of colours and technological capabilities for creative solutions. Our brand of noise-absorbing solutions was born in 2019 as a result of cooperation with well-known Ukrainian designers.

Useful skill/habit that helps you in your work

When you decide to do something, do it quickly and deliberately, otherwise others will do it.

The most important advice I have received in my life

Always listen carefully to your clients, consumers, ask their opinion, and constantly adapt your service.

Three main pillars of my business philosophy

Business should be honest, useful and profitable.

Crisis in business and how to overcome it

Crisis always means new opportunities. Try to see and not miss them.

The best advertising

It is a satisfied customer.

Money is

Not a goal in itself, money is the engine of your development, the unit of measurement of your effectiveness.

My business in 5 years

Expansion to foreign markets, reducing dependence on internal risks. We also plan to develop new areas and technologies.

Our family's sources of inspiration are

Travelling and socialising with friends. Looking at the vibrant life of southern countries, enjoying the silence of icy Antarctica or watching bears in Alaska, the brain rests, clears itself of everyday problems, and starts to produce fresh ideas.

A hot new product in my business

Our new product is noise-absorbing panels as a decor for your space. Such a product allows you to achieve a better level of acoustic comfort without major redevelopment and repair work.

The new technology we are currently developing, which has no name yet, will also be related to sustainable development and an eco-friendly product.

The question I would like to hear to maximise the disclosure of your business

What steps are you going to take to achieve your goals?

My advice to entrepreneurs

• Research the market, study the needs of your customers and strive to provide a quality product or service.

• Find a balance between risks and opportunities, and be ready to adapt to changes in the business environment.

• Do not forget about marketing and sales, as they are key aspects of success in any business.

• Always be open to new ideas and learning, and don't be afraid to ask for advice from professionals.

I wish you success on your entrepreneurial journey!

The new column “Rules/Success/Business” by the Entrepreneurship and Export Promotion Office expert Valentyna Liashenko will share with you a lot of breathtaking business ideas, advice, and insights from both Ukrainian and worldwide business owners.