My business idea was born

When I was in my 30s, I knew I wanted to control my own destiny by doing something I really enjoyed. After a few years of working in the decorative lighting sector, I realized that I could become the creator of my future.

Useful habit that helps in business/working routine

Follow discipline, it is extremely important to achieve your goals. Do not deviate from the routine that has already developed over time. Improve it, get used to it, and then you will realize that it really works.

The most important advice that I received in my life

It was from a former colleague. Tom said that the ups and downs in our careers are also a mirror image of our personal lives. He reminded me that behind the next “twist” of fate, another opportunity, challenge, or dilemma awaits me.

Three essential pillars of my business philosophy

• Develop your imagination. Find time to dream a little. Fantasy about what will happen next, but then visualize it in reality.
• Look around you, pay attention to what's going on. Stay connected to the world to stay informed.
• Be disciplined. It is easy to be tempted by another idea or direction, but stay focused on what you have already planned to do.

A critical moment in business and solutions to overcome it

When plans become hazy and the number of life challenges increases significantly, this is your test of leadership, calmness, patience, and perseverance. There will be many moments like this on the road to success, but if you keep your eyes open and are ready to face the challenges, you will succeed. A possible way out is to create a new plan rather than making the old plan work.

The best advertising is

Demonstrating your abilities, your strength and your DNA over and over again. What you do yourself is what makes your company or personality the best.

Money loves

People who appreciate it, and at the same time people who know how to enjoy money.

My business in 5 years  

Consistent, recognized, growing, and creating value for customers, suppliers, and the general public.

I find inspiration, when

I am alone. Air and water open my mind to fresh ideas, give me the opportunity to think outside the box, and erase boundaries.

Hot technology/product innovation in my business

The Internet is paving the way for our expansion. The talent of our employees allows us to use innovative technologies (various applications, electronic management and digital resources).

The question I wanted to hear

Frank, what's on your mind today?  

My advice to entrepreneurs

Find something special that you like and want to explore in depth.  Or imagine who and where you would like to be in 5, then 10, then 20 years, and that will become your navigational point.  Stay focused and energetic. Without these two traits, the journey will be more difficult.

The new column “Rules/Success/Business” by the Entrepreneurship and Export Promotion Office expert Valentyna Liashenko will share with you a lot of breathtaking business ideas, advice, and insights from both Ukrainian and worldwide business owners.