Ukrainian Products on the Shelves of Swedish Supermarkets

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Ukrainian Products on the Shelves of Swedish Supermarkets

13.11.2025, 13:21

On November 10, an event dedicated to showcasing Ukrainian products in Sweden’s leading retail chains — ICA Gruppen and Coop — was held in Stockholm. The event marked the final stage of the year-long Export to Sweden 2.0program, designed to help Ukrainian food producers adapt to the requirements of the Scandinavian market and find trading partners in Sweden.

Cooperation with Swedish Retailers

The two largest retail chains in Sweden — ICA Gruppen and Coop — launched a large-scale initiative to introduce Ukrainian products in their stores. The idea was initiated in the spring of 2025, and today Ukrainian goods are already appearing on supermarket shelves across different regions of the country.

The product range includes popcorn, organic honey, freeze-dried berries, dried fruits, snacks, and vegetable oils. In just two weeks of sales, more than 3,000 units of Ukrainian products were sold in ICA Gruppen stores, while Coop plans to feature Ukrainian goods in over 200 retail locations nationwide.

According to representatives of Swedish food companies, the process of supplying products from Ukraine was remarkably fast — twice as quick as the usual timeline for introducing new products to the market.

Results for Ukrainian Manufacturers

Five Ukrainian companies — Agro Senco, Smart Snack Group, snEco, Panfrut, and Sunfill — are now represented in Scandinavian retail chains. Their snacks, fruit chips, frozen berries, breakfast cereals, and other products made from natural ingredients are available to consumers on the shelves of Swedish supermarkets.

The successful entry of Ukrainian producers into the Swedish retail segment is the result of thorough preparation. The companies received expert support in certification, labeling, logistics, packaging adaptation, and negotiations with buyers.

Thanks to their high quality standards, Ukrainian brands successfully passed the selection process and became part of sustainable supply chains in the European market.

Support from Swedish Institutions

The event was attended by Benjamin Dousa, Minister for International Development Cooperation and Foreign Trade of Sweden; procurement directors of ICA Gruppen and Coop; Anders Ahnlid, Director General of the National Board of Trade Sweden; Sofia Larsen, CEO of the Swedish Trade Federation; and Ukrainian producers.

During his speech, Anders Ahnlid presented the National Board of Trade’s initiative aimed at supporting export-oriented companies and business associations.

For the Board, this collaboration means assisting Ukrainian businesses with regulatory, certification, and product requirements, facilitating market access, and fostering partnerships through Open Trade Gate Sweden. The Board also develops long-term partnerships with business associations to enhance entrepreneurs’ understanding of European and Swedish markets.

The appearance of Ukrainian products in Sweden’s leading retail chains is not only an economic achievement but also a testament to the trust in the quality of Ukrainian manufacturing. The products were selected based on their compliance with standards, taste, and competitiveness — demonstrating the professionalism of Ukrainian business.

The results of the Export to Sweden 2.0 program confirm that Ukrainian enterprises are capable of competing effectively in international markets and strengthening Ukraine’s reputation as a reliable trading partner.

“Participating in the launch of Ukrainian products in Sweden is a great honor and a strategic step for Panfrut. We are proud to be part of an initiative that opens new markets and demonstrates the resilience of Ukrainian business even in times of war.
We sincerely thank our Swedish partners — Coop, ICA, and Arvid Nordquist — for their trust and support, as well as the team of the Entrepreneurship and Export Promotion Office for their professional guidance. We believe our products will win the hearts of Swedish consumers. This is only the beginning of a long-term cooperation between Ukraine and Sweden.”
Nina Stetsenko, Founder of Panfrut

“Participation in the Export to Sweden 2.0 program opened new opportunities for our company and became an important step forward — from learning about European standards to our first steps on the Swedish market. This was made possible thanks to the sincere support and professional collaboration with the National Board of Trade Sweden (Kommerskollegium), Food Collective, and the entire team behind this initiative. We are also deeply grateful to our partners — ICA, Coop, and especially our distributor Arvid Nordquist — thanks to whom our candies are now available to Swedish consumers.For us, Export to Sweden 2.0 is a true example of partnership, and we are proud to be part of it. We believe this is only the beginning of many joint achievements ahead.”
Liudmyla Maksymets, Co-owner of Sunfill

“Smart Snack Group has taken an important step forward — our products are now available on the Swedish market. This is the first but significant milestone on our path to entering the broader Scandinavian region. We are proud of this achievement and grateful for the opportunity to expand our horizons. We owe this success to the Export to Sweden 2.0 program, which made this step possible. For us, it represents not only a new market but also a new stage of growth, inspiration, and confidence in our potential.”
Kostiantyn Matsipura, CEO, Smart Snack Group

“Participation in this program has been a valuable experience and an important step in the development of snEco in the Scandinavian market.
We gained deeper insight into local business practices, consumer expectations, and partnership opportunities. We consider this program exemplary and the most effective among those we have joined. It provided us with real contacts, practical tools, and a sense of support from the Swedish business community. We already see tangible results — our product is now on Swedish shelves. The next stage is to grow and expand our presence in the market.”
Vadym Hryshyn, CEO, Co-founder of sneCo

“I feel immense pride that our brand is among those representing Ukraine on the international stage. This is not just a milestone for our company — it is a small victory for our entire country. I am sincerely grateful to the organizers and the Swedish community for supporting Ukrainian businesses. Moments like this remind us that we are moving in the right direction — step by step, with dedication, hard work, and love for what we do.”
Mariia Zaiets, Director of International Trade, Senko Ukraine

For reference
The Export to Sweden 2.0 program is organized by Open Trade Gate Sweden, the Entrepreneurship and Export Promotion Office, and the national project Diia.Business.

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Ukrainian Products on the Shelves of Swedish Supermarkets