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Success Stories

Win-Win EDIH: How Businesses Can Effectively Use Artificial Intelligence

02.07.2025, 13:00

In 2025, a network of European Digital Innovation Hubs (EDIHs) was launched in Ukraine. Each hub has its own profile, team, and focus on specific regions or sectors.
Win-Win EDIH is one such hub, supporting businesses, startups, universities, and the public sector in adopting technologies, testing solutions, and developing innovation capacity.

Responding faster to clients, saving time on routine tasks, identifying bottlenecks in processes, better forecasting demand — these are just a few examples of how small and medium-sized enterprises (SMEs) and public authorities can use AI tools with the support of Win-Win EDIH. The hub’s experts work to ensure that digital tools are accessible to SMEs, startups, public institutions, and educational teams.

Clients turn to the hub with different needs: some want to automate parts of their processes, others want to test an idea, understand where to begin their digital transformation, or prepare for participation in international programs. Often, the common factor is the need for AI tools. Even if the team is unsure which tools they need, the hub helps them figure it out.

 

What Services Are Available?

The hub offers a range of services — including training, consulting, testing, and hands-on support — all tailored to the organisation’s digital maturity level and continuously updated to reflect market trends.

  • Training: “Tools for Business”

    This course teaches participants how to use algorithms to analyse customer data, forecast financial results, optimise marketing campaigns, and automate routine tasks.  Participants gain not only theoretical knowledge but also practical skills — from setting up a chatbot to building a predictive model to assess customer demand.

  • Training: “Using AI Tools in Public Administration”

    Designed for public sector teams looking to improve administrative efficiency, this training covers the implementation of digital assistants, basic AI-driven tools for processing citizen requests, and principles for integrating new tools into existing public infrastructure.

  • Training: “Digital Innovation: The Role of AI in Architecture”

    This course explores how modern generative AI tools can help automate visual content creation — from generating design options to delivering interactive project concepts. Participants get hands-on experience with professional tools and learn how to combine them effectively.

  • Training: “Applying Digital Innovation in Your Own Business”

    Focused on small businesses and self-employed entrepreneurs, this training helps participants adapt digital tools to their daily operations — from bookkeeping and sales to client communication. It combines learning with a practical diagnostic of the business’s needs.

Additional Services Include Individual Consultations On:

  • Implementing AI-driven analytics

  • Using systems for demand and risk forecasting

  • Improving marketing effectiveness with personalised solutions

  • Automating customer service (e.g., chatbots, robo-advisors)

  • Analysing operational processes and identifying growth opportunities

 

How Does It Work?

  1. A team contacts the hub with a request (even if it's not clearly defined)

  2. Win-Win EDIH experts conduct a digital maturity assessment or an introductory consultation

  3. Based on the findings, a relevant service is offered: training, access to tools, testing, or mentoring.

As a result, the team receives not only new knowledge but also practical tools they can begin applying right away.

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How to Get Involved?

Win-Win EDIH operates primarily in Kyiv, Chernihiv, and Zhytomyr regions, but most services are also available online.
Getting started is easy: just fill out a short application form. This helps the hub team better understand your needs and match them with the most relevant services. More information about available services and programs can be found in the Innovation Ukraine platform catalogue.

Disclaimer:
This material was developed as part of the activities of the National Contact Point of the “Digital Europe” Programme in Ukraine, coordinated by the Entrepreneurship and Export Promotion Office with support of GIZ project “Digital Transformation of SMEs in the Eastern Partnership Countries.”

Win-Win EDIH
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European Digital Innovation Hub designed to help Ukrainian companies, startups, and the public sector adopt new technologies and grow.
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