Welcome to Let IT Be: How Scandinavia Actually Works — an event where practitioners will break down real-world cases of entering the Nordic market, common mistakes, and approaches that genuinely deliver results.

Who it's for

Business owners and company executives scaling their operations; sales teams exploring entry into the Norwegian, Swedish, and Danish markets; and anyone with an interest in the Nordic market.

Topics Covered at the Event

• Why your sales tools aren't delivering results

• What a deal cycle in Scandinavia actually looks like

• What frustrates local clients when working with outsourcing companies

• How to build trust when you're new to the market

• What actually works instead of the classic approaches
   

Programme

• ITU in the Nordic region: Association projects and the TechStep Sweden programme in partnership with Open Trade Gate Sweden

• Fireside chat with a local company: market priorities, how Scandinavia differs from Europe and the USA

• Flash Talks — "We Tried to Close a Deal in Scandinavia": practical case studies from companies already operating in the region

• TechStep Case Study: NUCC

• Networking

Full programme details and registration are available via.