How can new supply systems be built, competitiveness improved, and new export opportunities unlocked? These are the questions that Ukrainian companies will explore during a business tour to the Netherlands, taking place from May 20 to 24, 2025.

The program offers Ukrainian business associations and representatives of the organic sector a chance to learn from the experience of Dutch companies. European partners have developed advanced approaches to working with organic berry products and managing supply systems efficiently.

The tour will include business meetings and visits to:

• a berry cooperative,

• a berry processing enterprise,

• an organic import company,

• a retail network,

• a business association.
   

The program also features participation in the leading European trade fair World of Private Label International Trade Show (PLMA), held in Amsterdam. Each year, the event gathers hundreds of producers, buyers, and retailers from around the world and serves as a key platform for establishing business connections in the private label industry.

This year, 10 Ukrainian companies will attend the event as part of an exploratory visit.