Ukrainian toy developers will represent the country at Spielwarenmesse 2025 — the world’s largest trade fair for toys and games, taking place in Nuremberg, Germany, from January 28 to February 1, 2025.
Spielwarenmesse is a unique international platform that annually gathers leading companies, startups, independent retailers, and media representatives. The exhibition spans a wide range of categories: from traditional toys and electronic games to educational materials, outdoor recreation products, and creative kits.
During the event, 10 Ukrainian companies will showcase their innovative developments at a venue that hosts approximately 2,800 exhibitors from over 60 countries. This is not only an opportunity to present products on a global stage but also a chance to establish business connections, explore the latest industry trends, and attract international partners.
For participants, this event offers more than just product presentation to an international audience. It includes the opportunity to feature their products on the exhibition's official website, hold B2B meetings, and find partners for future collaborations.
Ukrainian companies at Spielwarenmesse 2025:
Check out the catalogue of Ukrainian participants at Spielwarenmesse 2025:
For reference:
The participation of the Ukrainian delegation in Spielwarenmesse 2025 is organized by the Ukrainian Toy Industry Association with the support of the European Union and the German government as part of the EU4Business initiative: Recovery, Competitiveness, and Internationalization of SMEs. This program is implemented in Ukraine by the German federal company Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
The information support provided by the Entrepreneurship and Export Promotion Office and the national project Diia.Business.
The content of this publication is the sole responsibility of the Ukrainian Toy Industry Association and does not necessarily reflect the position of the European Union, the German government, or GIZ.